Brita Overview
Brita is the most recognized name in water filter pitchers, holding an estimated 70% market share in North America. The company offers two main filter types — Standard and Elite (Longlast+) — compatible with their range of pitcher and dispenser models.
Bottom line: Brita pitchers are a solid choice for basic chlorine taste/odor improvement and some lead reduction (with the Elite filter). They're affordable, widely available, and easy to use. However, they do not remove fluoride, PFAS, bacteria, or most dissolved solids.
Brita Filter Comparison: Standard vs Elite
| Feature | Brita Standard | Brita Elite (Longlast+) |
|---|
| Filter Life | 40 gallons / 2 months | 120 gallons / 6 months |
| NSF 42 (Chlorine Taste/Odor) | Yes | Yes |
| NSF 53 (Health Effects) | No | Yes (lead, benzene, asbestos) |
| NSF 401 (Emerging Contaminants) | No | Yes (limited) |
| Filter Cost | ~$4-6 each | ~$8-11 each |
| Annual Cost | ~$24-36 | ~$16-22 |
| Technology | Activated carbon granules | Carbon block + ion exchange |
Our Recommendation: The Elite filter is worth the modest price premium. It lasts 3x longer, has NSF 53 certification for lead reduction, and costs less annually despite the higher per-filter price.
What Brita Removes (and Doesn't)
| Contaminant | Standard Filter | Elite Filter |
|---|
| Chlorine (taste/odor) | Yes | Yes (>97%) |
| Lead | No | Yes (>99%) |
| Benzene | No | Yes |
| Asbestos | No | Yes |
| Copper | Partial | Partial |
| Mercury | Partial | Partial |
| PFAS/PFOA/PFOS | No | Limited (NSF 401 basic) |
| Fluoride | No | No |
| Bacteria/Cysts | No | No |
| TDS/Hardness | No | No |
Popular Brita Pitcher Models
| Model | Capacity | Filter Type | Price | Best For |
|---|
| Brita Everyday | 10 cups | Standard or Elite | $20-25 | Basic, budget option |
| Brita Metro | 6 cups | Standard or Elite | $15-18 | Small spaces, singles |
| Brita Grand | 10 cups | Standard or Elite | $25-30 | Larger households |
| Brita Ultramax Dispenser | 27 cups | Standard or Elite | $35-40 | Families, high usage |
| Betra Monterey | 10 cups | Elite only | $30-35 | Digital filter indicator |
Pros and Cons
Pros:
• Widely available filters
• Affordable (lowest annual cost)
• Simple to use
• Slim design fits fridge
• Elite filter has NSF 53
• 120-gallon filter life (Elite)
• Established brand with support
Cons:
• No PFAS removal
• No fluoride removal
• No bacteria/cyst removal
• Standard filter lacks NSF 53
• Plastic construction
• Slow filtration (gravity fed)
• Elite filter slower initially
Cost Analysis: 3-Year Ownership
| Scenario | Year 1 | Year 2 | Year 3 | Total |
|---|
| Brita Everyday + Elite filters | $35 | $20 | $20 | $75 |
| Brita Ultramax + Elite filters | $50 | $20 | $20 | $90 |
| Clearly Filtered pitcher | $55 | $130 | $130 | $315 |
Brita is the clear budget winner. However, if you need PFAS or fluoride removal, the Clearly Filtered premium is justified.
Frequently Asked Questions
Is Brita better than bottled water?Yes — Brita-filtered tap water costs about $0.20/gallon vs $1-3 for bottled water. The environmental impact is significantly lower (no plastic waste). Elite filter reduces lead, which standard bottled water doesn't necessarily address.
Why does my Brita water taste metallic?This usually indicates an expired filter or high TDS in your source water. Replace the filter. If the taste persists, your water may have high dissolved minerals that Brita doesn't remove — consider reverse osmosis.
Can Brita filters grow mold?Rarely, if the pitcher isn't cleaned regularly. Wash the reservoir monthly with warm soapy water, empty standing water, and store the pitcher in the refrigerator.
Are Brita filters recyclable?Brita has a recycling program through TerraCycle. Collect used filters in a box, print a free shipping label from Brita's website, and mail them in. Participation varies by region.
Affiliate Disclosure: Filter Tested participates in the Amazon Associates program. We earn a commission when you purchase through our links at no extra cost to you.